At the pinnacle of Chicago's famed Magnificent Mile, Water Tower Place is Chicago's premier shopping destination. Named for the nearby Historic Water Tower, one of the only structures to survive the Great Chicago Fire of 1871, Water Tower Place features a stunning eight-level atrium and offers American Girl Place, Macy's and more than 100 stores, spas, restaurants – many of which are exclusive to downtown Chicago. In 2010, Water Tower Place add a new live performance theatre Broadway Playhouse at Water Tower Place, Broadway In Chicago's newest venue. Located within walking distance of Chicago's favorite attractions, restaurants and hotels plus, it is just minutes from McCormick Place Convention Center! Water Tower Place also offers complimentary Premier Perks featuring exclusive savings and incentives for out-of-town guests.


Featuring Macy's, American Girl Place, Broadway In Chicago's Broadway Playhouse and more than 100 stores including:

  • White House/Black Market
  • Lacoste
  • Sephora
  • Free People
  • Bare Escentuals
  • Pink
  • A/X Armani Exchange
  • Abercrombie & Fitch
  • Forever 21
  • Coach
  • Nine West

Water Tower Place features the largest number of stores exclusive to Chicago, including:

  • American Girl Place
  • Adidas Sport Performance Store
  • Aritzia
  • Aeropostale
  • CUSP by Nieman Marcus
  • Billabong
  • Pandora
  • Tourneau
  • Henri Bendel
  • The LEGO Store
  • Vera Bradley


Water Tower Place offers unique dining options to meet everyone's needs. Three Chicago favorites include Foodlife, Mity Nice Bar & Grill and M Burger. Foodlife features 14 distinctive kitchens, each dedicated to a different cuisine, serving real food made from scratch daily. The wide-ranging urban dining venue offers everything from freshly-tossed salads, barbeque, burgers, pasta and tacos to Chinese and Thai food. Mity Nice, which remodeled in 2010, is a full-service restaurant with a relaxed, family-friendly atmosphere and good food served right. M Burger, which opened in 2011, offers juicy burgers, golden fries and creamy shakes; plus an expanded ice cream selection and two draft beer selections.

For group dining options please contact the Marketing Office at (312) 654-9688.

For the busy shopper, Water Tower Place offers three grab-and-go restaurants: Freshii, FOODease and Wow Bao. Freshii features convenient choices for healthy and fresh meals served quickly in a cool, clean, and environmentally sustainable setting for breakfast, lunch, dinner and snacks in between. Wow Bao offers hot Asian steamed buns called bao's, filled with a variety of meat and vegetable options. Wow Bao's quick-service also offers fresh Pad Thai salad, soups and rice (or noodle) bowls topped teriyaki or kung pao chicken. FOODease, which opened in 2011, features restaurant quality food prepared to go, including a salad bar, hot-entrée bar, sandwiches and ready-made deli products; plus a wine bar and wine shop.


The Magnificent Mile offers seasonal events, each offering a different and unique opportunity to explore Michigan Avenue while absorbing sights, sounds and excitement of a very special activity. Below are the annual seasonal events that take place on The Magnificent Mile and at Water Tower Place:

Friday, August 23 – Monday, September 2, 2013 – The Magnificent Mile Shopping Festival presented by MasterCard

The 3rd Annual Magnificent Mile Shopping Festival presented by MasterCard will take place August 23 - September 2, 2013. The shopping extravaganza features designer and celebrity appearances, culinary events, concerts, fashion shows, exclusive offers, sweepstakes and more! Water Tower Place will participate by hosting the In Fashion Lounge, showcasing Water Tower Place retailers, special events and much more.

November 23, 2013 – The Magnificent Mile Lights Festival presented by BMO Harris

The Magnificent Mile is transformed into a winter wonderland for the annual The BMO Harris Bank Magnificent Mile Lights Festival. The nation's official kick-off of the holiday season begins on Saturday with the festive lighting of more than one million lights along North Michigan Avenue, followed by a spectacular fireworks show over the Chicago River. All weekend long the sights, sounds and tastes of the Festival will wrap you in the holiday spirit. Start your holiday season at Water Tower Place and enjoy special savings and incentives.

November and December – Holiday Shopping

In 2012, Water Tower Place introduced a new interactive holiday decoration program featuring an eight-level atrium light and music show, an interactive screen depicting a wintry backdrop allowing guests to view themselves amidst falling snowflakes and the introduction of Santa. At Water Tower Place the line for Santa is virtual with Comet's Q! Guests simply check-in at the Santa Set with their mobile number and you will be texted when your place in line is ready. Comet's Q makes sure that you can spend your time crossing off that to-do list rather than waiting in line for Santa.

For store, restaurant, event, sale and promotion listings or further information for Water Tower Place please call 312.440.3166 or visit shopwatertower.com.


Water Tower Place is home to Broadway In Chicago's newest venue, Broadway Playhouse at Water Tower Place, a state-of-the-art live performance theatre featuring an intimate 549-seat auditorium and spacious lobby. Performances feature contemporary plays and musicals, as well as classics from Broadway and beyond. The theater entrance is located in the Water Tower Place concourse. Visit broadwayinchicago.com for performance and theatre information.


Water Tower Place offers a unique, fun venue for small groups and spousal programs. Customized experiences can be created specifically for groups. For details and booking please contact the Marketing Office at (312) 654-9688.

In 2012, Water Tower Place introduced historical tours of the shopping center, the first vertical mall built in 1976. The 30-minute guided walking tour will provide the history of the building, its impact on Michigan Avenue as a retail destination and current store information. Groups of 20 or more may pre-schedule a tour at least four weeks in advance of the trip.

Group tours are $5 per person. Tour includes a Water Tower Place tote bag and Premier Perks. Payment is due before tour date. For more details and group booking please contact the Marketing Office at (312) 654-9688 or via email at Katie.Lindsay@ggp.com.

For leisure travelers, free 30-minute guided walking historical tours are offered every Friday at 3:00 p.m., on a first come, first serve basis. Up to 15 people. All tickets must be reserved 24 hours in advance of tour date. Guests under the age of 18 must be accompanied by an adult aged 18 and over. For more information or to reserve your spot, call Water Tower Place at (312) 440-3166 or visit watertowerplacetour.eventbrite.com.


Water Tower Place offers a variety of hotel shopping packages to meet everyone’s needs:

Hilton Suites Chicago Magnificent Mile - Located just two blocks from Water Tower Place, Hilton Suites Chicago Magnificent Mile offers guests the Water Tower Place Shopping Package.  Enjoy a $25.00 Water Tower Place Gift Card, VIP Shopping Passport, and more! Book online at chicagomagnificentmile.hilton.com or call (312) 664-1100 and mention Water Tower Place.

The Ritz-Carlton Chicago, a Four Seasons Hotel – Just an elevator ride away, The Ritz-Carlton Chicago offers guests a Retail Therapy Retreat.  Enjoy $75 credit for any 50-minute or longer treatment in the Spa, $50 Water Tower Place Gift Card, complimentary parking for one vehicle and luxurious accommodations in a newly redesigned guest room.  Book online at http://www.fourseasons.com/chicagorc or call (312) 266-1000.

Residence Inn Chicago Downtown/Magnificent Mile -  Located just three blocks from Water Tower Place, The Residence Inn Chicago Downtown/Magnificent Mile offers guests a Shopping Package.  Enjoy daily buffet breakfast, wireless Internet, Discount shopping coupon book upon arrival, $50 USD Water Tower Place gift card, Water Tower Place Tote and Water Tower Place gift welcome amenity.  Book online at https://www.marriott.com/hotels/travel/chird-residence-inn-chicago-downtown-magnificent-mile/ or call (312)-943-9800.


Water Tower Place


10am – 9pm (Monday – Saturday)
11am – 6pm (Sunday)

Extended shopping hours during the holiday season. Some holiday, restaurant, department and specialty store hours may vary.

Please visit shopwatertower.com or call 312.440.3166 for the most up-to-date shopping hours.


835 N. Michigan Ave.
Chicago, IL 60611
Ph: 312.440.3581
Fax: 312.440.1259
shopwatertower.com External Link


  • Parking facility is accessible form Chestnut Street, offering direct indoor access to the shopping center 24 hours a day.
  • Easy motorcoach drop-off and pick-up is located at Chicago Avenue, one block south of the Center.
  • Chicago offers free off-street day parking, free on-street parking and/or overnight parking for motorcoaches; for details please visit choosechicago.com.


Marketing Office: 312.654.9688
Concierge Service: 312.440.3166 (during shopping hours).